Super Bowl 2022 commercials: The best and worst ads, including Chevrolet’s ‘Sopranos’ spot, ‘The Rings of Power’ teaser, and Larry David making bad decisions

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For football fans, Super Bowl Sunday is all about the big game. For others, it’s an excuse to indulge in tasty snacks. And the game always offers the spectacle of the halftime show.

Commercials also are a big part of the experience. These high-profile ads can be funny, thought-provoking, or downright offensive. Like last year, the pandemic loomed over the festivities, challenging advertisers to offer escapism as well as comfort. But this year, look for optimistic spots focused on the future, along with nostalgic nods to 1990s movies like “Austin Powers” and “The Cable Guy.”

This year, a 30-second spot during the game comes with an estimated $7 million cost (up significantly from last year’s $6.5 million for a 30-second spot). NBC reports that the spots sold out at a brisk pace, and that there are about 30 advertisers who have never had Super Bowl spots.

Here are the best (and worst) ads from Super Bowl 56.

This post will be updated as the Super Bowl continues.

THE BEST

Chevy Silverado and ‘The Sopranos’

Chevrolet unveils the all-electric Silverado, with a little help from Meadow and A.J. from “The Sopranos.” We’re down with a next-generation reboot.

Google Pixel 6

Powerful spot for Googles Pixel 6, which has Real Tone to better capture people of color. And that’s Lizzo singing.

‘The Rings of Power’

OMG! This “Lord of the Rings” prequel looks amazing. The special effects are stunning. Sept. 2 can’t get here fast enough.

Nissan

Nissan’s ad is a turbo-charged thriller, featuring “Schitt’s Creek” star Eugene Levy as an action hero by taking a drive in a 2023 Nissan Z sports car. Brie Larson, Danai Gurira, Dave Bautista and Catherine O’Hara make cameos.

Toyota Tundra

It’s 3 Joneses and a Jonas.

FTX

Larry David travels through history, making bad decision after bad decision. His latest: Dismissing crypto.

Michelob ULTRA

An homage to “The Big Lebowski”! Sweet.

Lays

Paul Rudd and Seth Rogen have the ultimate bromance in Lays comic spot.

‘Doctor Strange’ sequel

It’s not a Super Bowl without big movie spots, and one of the most-anticipated was Marvel’s spot for “Doctor Strange in The Multiverse of Madness.” Order your tickets, already!

Headspace

Singer John Legend turns the sexy on just in time for Valentine’s Day in this Headspace ad, promoting his “Sleep With John” sleepcast.

Toyota

You would hardly know this is a car commercial. Toyota goes for inspiration with the story of Brian and Robin McKeever, who accomplish the impossible.

T-Mobile

Dolly Parton and Miley Cyrus team up to promote 5G phones. Of course, there’s a boob joke.

BMW

Arnold Schwarzenegger stars as the god Zeus, ponder retirement.

Squarespace

Zendaya stars as Sally, who sells seashells by the seashore.

Rakuten

“Ted Lasso’s” Hannah Waddingham is facing high stakes in this spot for Rakuten.

Flamin’ Hot Doritos

Beat-boxing wild animals doing “Push It.” What’s not to like?

THE WORST

Bud Light Seltzer Hard Soda

Ugh. Guy Fieri.

Verizon’s ‘Cable Guy’

Jim Carrey’s “The Cable Guy” was annoying in the ‘90s. It hasn’t aged well.

General Motors

Dr. Evil is back. Was this necessary?

All those Pizza Hut ads

Craig Robinson put in overtime with what felt like a bazillion pre-game spots for Pizza Hut. It got old fast.

All those ‘Law & Order’ ads

Have you heard that the original “Law & Order” is coming back? NBC made sure you know about it with so many spots.

— Grant Butler

gbutler@oregonian.com; @grantbutler





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